| The retail trade landscape-shopping mall |
| 2016-01-09 |
The retail trade landscape of today is characterized by a large number of different types of shopping mall, which attempt to reach their customers in various ways depending on the location and the range of products.
Firs of there are innumerable in many cases traditional specialist retail shops, such as pharmacies opticians and florists shops. There are the butchers and the bakers… and the delicatessen store, who have increasingly been supplementing heir assortment of products with gastronomic elements such as standup snack bars, cafes, party service and luncheon meals. In addition, there are cosmetics stores, stationery, interior decorating, furniture and fashion shops, as well as all of the service related business such as dry cleaning, travel agencies, photographers, copy shops and hairdressing salons, to mention only a few.
There have also been changes with regard to the manufacturers. Formerly, brand name merchandise was generally only available in department stores or specialized retail. Today manufacturers are approaching customers directly with their own brand name stores, with the intention of presenting their products and brand name messages in a suitable interior design context. This variant ranges from factory outlets to the brand name temples of the high priests or priestesses of fashion, such as Calvin Klein, Jil Sander, Strenesse or Prada for which the great designers commission only the very best of architects to translate their fashion idiom into a fitting setting in a suitable interior. To some extent this results in breathtaking temples in which the essence of the brand can be perceptibly experienced.
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